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Polymaster - Waterguard
Campaign, Digital AD, EDM, Social Post, Infography, Video
Role & Team
Senior Designer. Work with 3 Graphic designers, Art director and Account manager.
Brief
Polyester, our customer, is seeking to launch a new Sanitize brand specifically for water tanks. Their objective is to consolidate certain existing products while highlighting unique features that add value to the brand. Together, we will create a compelling Sanitize brand that effectively caters to the needs of water tank users, providing them with enhanced sanitization solutions and unparalleled benefits.
Technology Used
Illustrator, Photoshop, InDesign, Campaign Monitor,
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Position & Develop brand
Team explored various brand name options, and the client chose an innovative direction with a hint of personality. The logo incorporates water elements to reflect our product, while a steady color palette of white and blue builds trust and adds a technological touch.
Use family imagery and a modern style, creating a positive and relatable brand voice. This cohesive branding communicates our core values effectively, establishing a strong foundation for success.
Infographic
We've created an infographic to simplify the understanding of the product's multiple technical aspects. Through clear diagrams and icons, we've transformed complex technology into easily digestible visuals, enabling users to grasp the benefits and features effortlessly.
Digital AD
Facebook Ad
Remarketing Ad
Video
Digital AD
Social Post
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Landing Page
Wireframe, Web & Responsive design
EDM
Wirefream, Readflow
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