To cater to our target audience of first-time home buyers, we carefully selected a brand name that incorporates the concept of "first." As a result, the client chose "First-Place" as the perfect representation of our brand. 

In developing the tagline, our objective was to create a seamless connection with the brand name, ensuring it is memorable and evokes strong emotions. 

Throughout the logo design process, we experimented with various color combinations. In order to create a bold and vibrant brand identity that stands out in the market, we ultimately decided on a striking combination of pink and black.