Branding, Product catalogue, POS, Social media, EDM, UI/UX
Dunlop Flooring
Role & Team
Senior designer. Work with Art Director, 2 Graphic designers and Account manager.
Responsive
As project lead, I successfully led and collaborated with my team, managed projects from concept to execution, developed the brand through a brand guide, and consistently delivered high-quality designs within deadlines.
- Led and collaborated with the team to ensure seamless project execution
- Demonstrated a keen understanding of project briefs and successfully managed projects from initial concept to final delivery
- Developed and positioned the brand by creating a comprehensive brand guide, ensuring all designs adhered to the latest guidelines
- Consistently delivered high-quality designs that met or exceeded client expectations, while maintaining strict adherence to project deadlines
Technology Used
Illustrator, Photoshop, InDesign, Campaign Monitor, WordPress (Page builder)
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Position & Develop brand
Logo design, brand guild-line, Stationery
UI/UX design
Website design, Web flow, Wireframe, User journey
EDM
Website launch edm, New product edm
Product catalogue (80 pages)
Dunlop Flooring own multiple underlay and hard flooring brands, to help our retailers understand the full range we have developed a product catalogue that includes the history and story of Dunlop Flooring, with 3 brands, and 16 products.
We start with a page plan where the team figures out the content and images to be used in each section. Once the page plan is complete, we run through the ideas with the client and then proceed to the design and layout process.
During the design process, I work with two graphic designers to ensure everything is on brand and consistent, design infographics and diagrams and responsible for print and digital production.
Point of Sale
Display stand, Hand sample, Pull up banner, Sales flyer
Social media
My team and I explore six topics for Dunlop's social channels:
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Features
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About Us
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Products
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Q&A
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Locations
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Festivals
Each topic can be expanded upon and used for various content purposes. We have also designed templates for some topics, eliminating the need to spend extra time on visual elements.
The main benefit is that over the next few months, we won't have to rethink the topics and visuals. This makes it much easier to create posts for the upcoming months. However, we still need to regularly review the topics to ensure they remain up to date.
