Connectnow
Camapign, EDM, User journey
Role & Team
Senior Designer. Work with 2 Graphic designers, and Account manager.
Brief
During the COVID-19 pandemic, Connectnow faced the challenges of launching a new campaign while striving to maintain a fresh brand image. Their objective was clear: to inspire people to share love and support struggling small businesses during this difficult period.
The campaign's mechanism was simple yet impactful. Each time a participant won a $50 gift card, Connectnow pledged to nominate two additional gifts to the community of their choice. This not only rewarded the individuals involved but also provided a platform for small businesses to receive much-needed support and exposure.
The campaign aimed to spread positive news, foster engagement, and provide much-needed support to small businesses.
Technology Used
Illustrator, Photoshop, InDesign, Campaign Monitor,
________
Concept develop
Quickly hand-draw variant ideas
Winner jounery
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Visual
The goal is, translate those messages into the visual
- Spread Love > Heart
- Help each other > Hands
- Campaign message > Give the message a plain background, follow brand guideline
Apply approved visual to other white labels
EDM
Launch EDM, Congratulation EDM, Reminder EMD
Rebrand
Social Post
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Digital Gift card
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Outcome
"Pay it Forward" campaign emerged as a resounding success, generating an unparalleled level of positive feedback. The engagement levels reached new heights, exceeding expectations. The implementation of the Prezze platform proved instrumental in the campaign's triumph, providing participants with a range of choices and streamlining the data collection and delivery processes. The client expressed immense satisfaction with the campaign's outcomes, prompting plans for its revival during Christmas.
What have I learn
Working remotely on this project for the first time, my team and I encountered communication gaps during video calls. To address this issue, we explored various tools to enhance communication. For instance, we utilized Jamboard for real-time collaboration of ideas and Google Slides to gather visual assets and confirm concepts, enabling anyone to review them at any time.
Through this experience, I learned valuable lessons about efficient communication and task scheduling. Initially, I perceived remote work as challenging, with limited team communication. However, I discovered that it actually offers benefits, even when transitioning back to the office or adopting a hybrid work model. I also gained insights into streamlining the design process and reducing time constraints.